Guaranteed Search Engine Rankings: Busting The Myth

There are many companies on the Internet, who are promising that if you give them lots of money, they will guarantee you top rankings in the search engines. Buyer Beware!!!

Let Me Cut To The Chase

We all want to be on page one of Google’s search engine results (SERPs). After all, the higher our websites rank in Google, the more money we will make. Every single one of us who have built commercial websites are looking to make money and perhaps even to get rich doing whatever it is we do at our websites.

But just because you and I both want to be on page one of Google’s SERPs, does not mean you or I will be on page one of the results. Think about this objectively: no matter who we are or what we do, we are typically challenging thousands or millions of other web pages in our niche, for the keywords that we hope will make us rich.

Understanding Search Engine Results

There are actually two sets of listings in the search engines.

On the left, you will see the \”organic listings\”, which by definition are free;

On the right hand side of the page in the search engine results, you will find the \”Pay-Per-Click listings\” (PPC). Placement in the PPC listings is an auction environment. The highest bidder on a keyword will be in the top spot in the PPC results. The second highest bid will hold the second spot, etc.

Comparing Organic and Pay-Per-Click Listings

Those who wish to rank in the organic search results will need to employ Search Engine Optimization (SEO) techniques to improve his or her rankings. There are literally hundreds of SEO companies, who specialize in helping its clients climb in the \”organic\” search result listings. But, SEO is a time-consuming process that requires the efforts of specialists, who have actual knowledge and skills in manipulating the search engine results.

About The Author:
Bill Platt has written 100 articles to promote his business online… Why? Because article marketing works miracles, for those people who actually seek to educate their readers. Bill has provided ghost writing and article distribution services to his clients, since 2001, at: http://www.thephantomwriters.com/ In 2007, Bill wrote an ebook to teach people how to duplicate his article writing success, by teaching folks how to write articles that attract publishers and readers, traffic, sales and profits: http://thephantomwriters.com/ebooks/article-marketing-traffic.html